Friday, 23 August 2013

SEO and RTB for NRC

Symetria Limited  has just completed branding projects for digital recruitment consultancy, Neil's Recruitment Co.
Working closely with NRC's director, Neil Middlemass,  we created diagrams to support their SEO and RTB resource guides for graduates.
SEO is the name for the organic (non-paid) method of improving and promoting a website’s position in search engine results. It literally stands for search engine optimisation and it is a constantly evolving set of techniques that react to industry developments and changes in Googles algorithms.
There are multiple aspects to SEO but it can be split into two branches. On-page SEO which is about structuring your site in such a way that makes it easy for search engines to find. Off-page SEO which is your site’s presence on the rest of the web, largely this means other relevant sites linking back to you. It’s a bit like running a restaurant…
Click here to view the full SEO diagram 

RTB or Real Time Bidding is essentially a way of buying advertising online. Advertisers are able to use data to target users on a single-impression basis to ensure that the advert goes out to the most relevant audience.  The actual trading or buying of media takes place over an auction-based platform (similar to PPC), so this is often referred to as a form of ‘biddable media’. 

No comments:

Post a Comment