Tuesday, 27 August 2013

A Taboo Subject

We have also just completed branding for international Burlesque artist Tabitha Taboo.

Having won best new striptease at the 2011 London Burlesque Festival, Tabitha has gone on to perform for audiences across the UK and Europe. She has appeared in publications including Cosmopolitan and Burlesque Bible magazine and most recently, she had her big screen debut, featuring opposite Steve Coogan in Michael Winterbottom's Biopic of Paul Raymond, The Look Of Love.

Next month, Tabitha Taboo will be taking her B movie Burlesque act, 'The Curse Of The Yummy Mummy' across the pond, performing at the prestigious New York Burlesque Festival.  Be afraid...

Branding, Graphic Design and Illustration: Symetria Limited
Photography: Martin Hobby
Website: Designory

Watch this space for more 'Taboo' collaborations coming soon.

Friday, 23 August 2013

SEO and RTB for NRC

Symetria Limited  has just completed branding projects for digital recruitment consultancy, Neil's Recruitment Co.
Working closely with NRC's director, Neil Middlemass,  we created diagrams to support their SEO and RTB resource guides for graduates.
SEO is the name for the organic (non-paid) method of improving and promoting a website’s position in search engine results. It literally stands for search engine optimisation and it is a constantly evolving set of techniques that react to industry developments and changes in Googles algorithms.
There are multiple aspects to SEO but it can be split into two branches. On-page SEO which is about structuring your site in such a way that makes it easy for search engines to find. Off-page SEO which is your site’s presence on the rest of the web, largely this means other relevant sites linking back to you. It’s a bit like running a restaurant…
Click here to view the full SEO diagram 

RTB or Real Time Bidding is essentially a way of buying advertising online. Advertisers are able to use data to target users on a single-impression basis to ensure that the advert goes out to the most relevant audience.  The actual trading or buying of media takes place over an auction-based platform (similar to PPC), so this is often referred to as a form of ‘biddable media’. 

Friday, 16 August 2013

Taste Of Summer

We feature twice in this month's edition of Progressive Greetings Worldwide. Our all new Lovebites are under the spotlight in the magazine's Innovations section and we also have a mention by independent card and gift retailer, David Robertson, in his article Pozzi-tive Reinforcement.