Working closely with NRC's director, Neil Middlemass, we created diagrams to support their SEO and RTB resource guides for graduates.
SEO is the name for the organic (non-paid) method of improving and promoting a website’s position in search engine results. It literally stands for search engine optimisation and it is a constantly evolving set of techniques that react to industry developments and changes in Googles algorithms.
There are multiple aspects to SEO but it can be split into two branches. On-page SEO which is about structuring your site in such a way that makes it easy for search engines to find. Off-page SEO which is your site’s presence on the rest of the web, largely this means other relevant sites linking back to you. It’s a bit like running a restaurant…
Click here to view the full SEO diagram 
RTB or Real Time Bidding is essentially a way of buying advertising online. Advertisers are able to use data to target users on a single-impression basis to ensure that the advert goes out to the most relevant audience. The actual trading or buying of media takes place over an auction-based platform (similar to PPC), so this is often referred to as a form of ‘biddable media’.
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